As many of you know, I have been marketing and selling my art work for about a year now. I have been amazed, excited, and humbled by how well I’ve done, all things considered. It started as a hobby and now I am seriously researching the development of my business. How hard can that be? You put product up where it will be seen and you put a price on it, right?
Since I started with a hobby in mind, I did not really research all the points I should have that regard marketing and the business side. This isn’t so bad, I find that many things in my life seem to start out backwards and they almost always turn themselves around the right way before it’s over. However, I’m at a point where I need to really start getting serious if I want to see serious results. This is good, this does not intimidate me, it exhilarates me because I finally know, at almost 26 years old, just what I want to do in the way of job and income long-term.
I really want to accomplish so much more than just creating and selling art, though. I want to be that business where when you purchase something from me, you feel like you got a superior product for an amazing price. I want to connect with my customers and be more than just “an artists I bought a piece of art from”, I want to build relationships. I don’t want to be that annoying online business that sends out emails every other day and posts on their Facebook wall about their product until when you see their avatar you just automatically scan over them or worse, delete them.
That being said, I am trying really hard to find new and interesting ways to connect and market and promote. Since setting up shop on Etsy I have learned so much from other small businesses and online shoppers. I really admire all the unique and handmade items I’ve seen and I’m striving to be just as unique in my own field.
I will be taking some time out all this next month of April, mainly to move my household once more,( this time at least we’re getting a bigger house with more room to create and be productive) but also to work on my new business and give it some TLC. I want to be a little more organized, a little less all over the place, figure out my short-term and long-term goals, work out my exact costs to price tag ratio, and work on new items and new kinds of items. I’ll have my Etsy shop on vacation mode for all of April, but I’ll be back at the beginning of May, hopefully with a clearer vision and consistent direction.
Feel free to keep up with me on Facebook and leave any suggestions about what you’d like to see me do. I love feed back!
Filed under: Art, short and sweet | Tagged: April, Art, artist, business, Etsy, independent business, marketing, moving, painting, plans, running a business, small business, trial and error, update | Leave a comment »